Avatar could match Harry Potter - Ubisoft
Marketing man inspired by potential
Speaking with MCV, Ubisoft marketing big wig Murray Pannell has said that James Cameron's Avatar could be as big as Harry Potter, and might become a household name of the future.
"Avatar looks set to be a world-changing kind of cinema given its pedigree and elements like the 3D," Pannell told the industry publication.
"It reminds me of my experience at EA, working on the original Harry Potter game - which was an incredible entertainment phenomenon.
"Avatar has movie director James Cameron, and Potter also had one person ultimately in charge - JK Rowling, who everyone was terrified of disappointing. That can give you real focus."
We're hoping for a closer look at Avatar at GamesCom later this month.
