The latest June figures from North America made depressing reading for the games business at large, proving that are still in decline across the board; gaming being caught up in the wider recession. Analyst believes pricing isn't helping - and he's looking at you, Wii.

Pachter believes the lack lustre sales trend that began in May could continue for yet another month, and while the quiet release schedule clearly isn't helping he believes wider are also playing their part.

"Compounding this is the continuing drag from the economy, the fact that Wiis are in plentiful supply (meaning that consumers no longer feel compelled to rush out and buy one whenever available), and a likely trend of the audience to be more and more seasonal in purchase habits," the exec tells GoNintendo.

The big cheese is also concerned by the fact that the alone seemingly cannot stop Nintendo sales from sliding overall, while the big three consoles are all on the wane presently.

"We don't think that a weak software lineup is enough to explain what happened, and can only conclude that consumers aren't sufficiently interested in buying consoles to drive sales higher each month," Pachter offers.

"We attribute this lack of interest to price fatigue, and note that the Wii has gone longer than any console in history without a cut of its launch price, while the has gone more than 18 months without a cut. As there has not been a console price cut so far this month, we expect a similar result in July."

By Luke Guttridge