Speaking to GI.biz, executive Greg Zeschek has said that he sees games approaching a cross-roads where will be less important to the experience.

Many of the biggest names in gaming are fundamentally violence-based, however, the veteran says that this could all change in the future.

"We talk a certain amount internally about whether you need to have combat as part of the experience. Are there possibilities to actually start separating pieces of the game and actually tailor it to the audience?" explains the creative officer.

Certainly the core gaming experience, folks that are used to playing games over the last ten years, they want to have those battle moments, and the fighting. But there are different audiences that would maybe just enjoy the story.

"I think it's actually possible. I think the interesting thing about it too is I don't know if it's even necessarily a technology thing. I think once we've got the breadth of audience available to us, there could be really good opportunities created by different people coming to games that are story-driven."

More on gaming evolution as we get it.

By Luke Guttridge