EA: We tried too many new IPs in 2008
Exec admits strategic errors
Speaking with Gamasutra.com, EA executive Frank Gibeau has admitted the publisher simply tried to launch too many new IPs in 2008.
" I think in the spirit of your question, I think we launched too many new IPs all at once in Q3," he admitted.
"I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short. We didn't have enough assets to really build the fanbase, build the community, and get that long lead demand built.
"So I probably in hindsight would have picked a couple different windows for Dead Space and Mirror's Edge."
Still, with these names now established, EA can expect to do somewhat better when it comes to sequels, and sequels there shall be.
Gibeau also expects the publisher to release as many as two to three new IPs per year, for at least the next three years - the firm keeping the faith in originality.
