id chose ZeniMax to avoid corporate culture
Carmack discusses sale of developer
Speaking with VentureBeat today, id Software supremo John Carmack has said that his developer was sold to Bethesda owners ZeniMax in order to avoid becoming just another cog in the corporate machine.
While other big publishers were rumoured to be courting the Doom creators, the indie firm opted for ZeniMax in order to preserve their own unique development style.
"The two obvious choices were Electronic Arts and Activision," veteran game maker John Carmack said.
"They're the two giants of the industry. But we knew that we would have to go through big corporate changes if we went with them. We know the developers at the studios owned by those companies. And while they have good things to say, there is no doubt about it that things would change at a company of that scale.
"If we had gone to one of those companies, we would be one more studio. We would be a prized studio. But we wouldn't even be their only shooter studio."
The take-over was officially announced yesterday.
