New 'middle audience' key to Japanese gaming

Suda 51 sees a way to make gaming great again in Japan

Japanese game sales have been flagging for some time as the once gaming-mad nation fails to be inspired by next-generation systems and instead focusses on casual offerings on the Wii and DS. Game maker Goichi 'Suda 51' Suda sees a light at the end of the tunnel, however.

Speaking to, Suda-san says that a new 'middle audience' can see Japanese gaming rise once again.

"There are a lot of core gamers, and a lot of lighter users playing on platforms such as the DS - but there's nothing in-between," offered the Grasshopper boss, chatting at the Nordic Games Conference.

"I think it's going to be very important for games to be created for that middle audience, and that will help bring the market back on-track."

More on this soon.

E3 Trailer