EA Sports chief is already more than a bit fond of the console (on which Sports Active and now Grand Slam Tennis have starred recently), but he also sees great opportunity in the new technology on the way from and Microsoft.

Speaking to Gamasutra, the executive says that anything involving motion control and movement is of great interest to the firm, and could be important in the future.

"We have seen both and the motion controller from Sony several months ago, so we're already, in both instances, looking at opportunities to bring our licensed products [and] our fitness products, to these new controller mechanisms. I can't think about anybody better positioned than us to do that."

Moore is particularly enthused by the prospect of a motion-controlled game, it seems.

By Luke Guttridge