Take-Two need bigger BioShock sales
The first BioShock was a three-million selling hit, but that isn't enough for Take-Two boss Strauss Zelnick, who says that a game of BioShock's ilk should be selling five million copies.
Speaking to Venture Beat, the big cheese offered: "That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability."
"BioShock got a lot of attention. It's brand is huge. It won lots of awards. But it wasn't as huge as a seller. I'm hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn't play the original."
Take-Two have so far managed 16 games with sales upwards of one-million copies we're told, the boss also shying away from discussing a prospective GTA MMO - which seems like a distant prospect.
- Ken Levine's next game is a first-person sci-fi title
- Battlefield: Hardline beta coming to all platforms next week
- Transistor and Yakuza 4 among February's PS Plus Instant Game Collection pickings
- Third and final Life Is Strange development diary arrives ahead of tomorrow's launch of episode one
- Nintendo shows profits despite the Wii U continuing to underperform
- Goetia demo is now live
- There's a whole load of LEGO games coming this year including LEGO Jurassic World
- Resident Evil: Revelations 2 devs confident that Resident Evil 7 will be mind-blowing
- Steam content creators raise more than 50 million USD making hats for Team Fortress 2 and the like