Newly appointed Game Studios European chief has said that secretive British game maker need to have a little more identity, and he'll be trying to help foster this as part of his new role at Microsoft.

"One of the things I really want to do is help Rare have more of an identity, and make sure the people at Rare are seen more within the industry," Molyneux offered GI.biz.

"I was totally blown away from the amount of talent that there is at Rare, but it's just that they come from a background where required them to be this very, very secretive company.

"I just want to give them the confidence to tell the world what they're doing."

Despite Rare being one of the world's most prominent names, they come from a very different Nintendo-informed background, and have closely guarded their identity in the past. Could this change with Molyneux now at the helm in Europe?

By Luke Guttridge