EA executive Patrick Soderlund has launched a scathing attack on and Bizarre Creation's new title Blur, the Need for Speed: Shift developer stating that he isn't concerned by this rival title... or Microsoft's lavish 3.

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"Let me tell you this. I think Split/Second looks great. I'm going to have a good time playing that. to me is completely underwhelming. I don't understand what's up with that game to be honest. That's an official statement," the lead developer offered.

"Forza, I'm very confident we have a better game than them to be honest. Talking to the press, looking at the nominations, that's clear. So, I'm glad that they're confident but I'm as confident as they are."

Shift will be released later this year on the PC, and 360. It sounds like the racing genre could be more than a little competitive this Christmas.

By Luke Guttridge