Activision's tip-top looking 2 could be the biggest release of 2009 when it reaches stores towards the end of the year - that's the confident word from CEO Mike Griffith, speaking with Industrygamers at E3.

"We fully expect to be one of, if not the largest title in the this year," the big cheese beamed.

Larger video: 1mb   HD

"When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise.

"So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise."

More on this titanic title soon.

By Luke Guttridge