Shuhei Yoshida talked up Sony's experience with camera technology as the battle of motion controllers continues.

"We know from working with camera technology for a long time that just using the camera without precisely detecting what the consumer wants to do, with buttons and triggers, is quite difficult," he said, talking to CVG.

Asked if his device will be first to market he remarked that "they [Microsoft] didn't talk about the timing, did they?"

Similarly are positioning their device as mimicking natural human movements.

"You don't have to learn any specific moves; how you move already is how you move in the game."

By Jason Cartwright