Speaking to Gamasutra, Lazard Capital analyst Colin Sebastian has said that the could get 100 USD knocked off it's price tag as soon as late summer.

Sebastian says that a price tag of 299 USD would go down very well, while a more slight reduction "would likely be perceived negatively by the market."

"In addition to a 100 USD price reduction, which would put the PS3 in easier reach of a mass market audience, we note that has a healthy lineup of upcoming first-party video games planned over the next year, including inFAMOUS, III, Heavy Rain, 2 and 5," the analyst continued.

"For Sony PlayStation, we believe the next 12 months are critical to regain market share, particularly with losing some momentum near-term, and with likely introducing a new gesture-based user interface."

What do you think, readers?

By Luke Guttridge