THQ last night revealed some largely dire financial results, confirming a huge loss for the 2009 financial year. The publisher hope to return to profitability in 2010, but the economic climate isn't helping this cause.

Chatting with investors, CEO Brian Farrell said that the Wii's rapid growth was slowing and, as with the PS3, a price cut could arrive sooner or later (Farrell was quick to point out that he doesn't expect a cut at E3, however).

"The has been going for an unprecedented amount of time without a price cut," the big cheese acknowledged, adding that the system "already [has] a pretty substantial install base at the current price point."

Demonstrating to investors the tough market conditions publishers face, also noted that even games selling 7-800,000 copies struggle to break even - because of rocketing costs. The "kids segment", Farrell noted, has much lower break-even point.

By Luke Guttridge