Sony kiss third-party exclusives farewell
Marketing boss John Koller, of Sony Computer Entertainment America-fame, has said that console exclusivity is a thing of the past, with only first-party creations likely to be true to one format in the future.
"Exclusivity is something that doesn't truly exist in this cycle," the big cheese said at GDC.
"What does exist is first-party product. That's your exclusive product."
He admits that Microsoft now have the same big titles as the PS3, and that the PS2 exclusive days are long over.
"Exclusivity in the last console was a much different proposition, because developers would have smaller development costs, and they wouldn't necessarily feel the need to advertise that across all platforms.
"At that time we had a Grand Theft Auto exclusive, we had EA Sports at the beginning of PS2, we had Final Fantasy, and then we had a tremendous line-up of first-party games, that started off with the Jak & Daxters but went to the SOCOMs."
Koller believes, helpfully, that Sony's first-party development capability is the same as Microsoft and Sony's combined.