Despite the ongoing ravages of the developed world's recession, said to be the worst since World War II, mastermind Hironobu Sakaguchi says that he isn't worried - and that people should instead look to embrace creativity, instead of cold-hard cash.

"These days I feel the hard economic times are a kind act for the planet to restrain human activity. Economic activity is as important as blood flowing. However, the blood should be flowing smoothly, which I suppose means the quality of what flows in that stream must be as important," the veteran gaming man tells his personal blog.

"There is a lot of business behind creating a game, yet I would like to keep 51% towards "creation" rather than "merchandise." I feel it shouldn’t go over 75%, though. Setting sights on where the good blood flows."

Are you with Sakaguchi on this one?

By Luke Guttridge