EA Sports top dog is being lined up to deliver a keynote address at the MI6 conference set to be held in San Francisco next month; Sports Active will be given a public debut by Moore and co.

The conference takes place on the 8th of April, and apparently brings together "the most revolutionary brand and marketing executives from the gaming industry."

Event organiser Jonathan Block-Verk is clearly enthused by Moore's role: "We are thrilled to give our audience the first look ever at a live demonstration of Active. With the explosive growth in this category of gaming, it is imperative that interactive entertainment marketing professionals see the cutting edge trends at work in this dynamic area."

We'll bring you more on EA Sports Active as April rolls around.

By Luke Guttridge