Chatting with news agency Bloomberg, Computer Entertainment America marketing boss Peter Dille has said that developers want Sony to give the away "for free", hinting that the company is perhaps the victim of unrealistic expectations.

"Everybody in the community would love for the PS3 to be free, so they could just sell razor blades," Dille joked, explaining that Sony have to make the console profitable, as well as growing the userbase.

Dille was responding to increasing pressure on the platform holder to cut costs, after Sports boss became the latest figure to hint that further price cuts were needed.

Despite these clamours, the Sony big wig said that no PS3 price cut can be expected soon. Nintendo, meanwhile, are planning to raise the price of the in the next month.

By Luke Guttridge