As if the next game needs any further hyperbole beyond the franchise it represents, executive Thomas Tippl has said that Infinity Ward's 2 is "looking incredible".

The new is of course a sequel to Call of Duty 4: Modern Warfare, which took a break last year when released World at War.

"Last year we had probably beaten most expert expectations by growing the Call of Duty franchise over the tremendous success that was the first iteration of Modern Warfare," Tippl said at a Wedbush Morgan business event.

"There is no doubt in my mind that it will again raise the bar for the genre.The game is looking incredible and Infinity Ward, the studio that is developing it, is just doing an unbelievable job."

More on this vast sequel just as soon as it can be extracted.

By Luke Guttridge