EA Sports have announced they will provide the branding for a new range of equipment created by Toy Island.

The high tech "virtual coaching tools", which will use motion and infrared sensors, are being designed for children aged three to twelve.

The sports the equipment will be built for are: baseball, American football, basketball, hockey and soccer.

EA Sports boss said: "Our goal is to take the Sports brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition."

Source: CVG.

By James Wallis