Legendary Nintendo president Hiroshi Yamauchi dies at the age of 85
The man responsible for the Nintendo we know and love today, former president Hiroshi Yamauchi has died aged 85.
Yamauchi-san was president of Nintendo from 1949 when he took over the company from his grandfather right up until he retired in 2002. After that he took up a position on the board until he completely retired in 2005.
It was Yamauchi-san's vision that turned the company from an average trading card company into one of the most successful companies in the modern videogames industry by utilising the talents of Shigeru Miyamoto to break into the US games market with games like Donkey Kong and Super Mario.
Ian Livingstone, founder of the Games Workshop and former chairman of Eidos said, "Hiroshi Yamauchi transformed a run-of the-mill trading card company into an entertainment empire in video games.”
“He understood the social value of play, and economic potential of electronic gaming” he added. “Most importantly he steered Nintendo on its own course and was unconcerned by the actions of his competitors. He was a true visionary."