Yet more from chatty executive this week, the boss-man telling MCV that only Microsoft and are "winning" with the current generation.

In what could be considered another swipe at Sony, Greenberg offered: "We think that we’re one of those industries that consumers are staying in for entertainment.

"'We', by the way - that’s us and Nintendo. Both the and the are really the two big winners. Actually, the only two winners right now if you look at holiday year over year."

Sales results for the period are expected to show finishing a fairly distant third, as the exec hints. More soon.

By Luke Guttridge