Club has officially launched in North America this evening, the reward scheme a way for the Big N to reward their fans.

Club Nintendo is live now, and it seems Cammie Dunaway is typically inspired: "Club Nintendo gives fans what they want - access to exclusive rewards for their loyalty to our brand and our products."

"We’re offering some unique items as a way to say thanks for their support of Nintendo."

The club will let players earn Coins for redeeming against various goodies (a set of traditional Hanafuda cards printed with Nintendo characters, for example), and taking surveys will also offer more loot.

You can even extend your or warranty by filling out a survey, which is handy.

By Luke Guttridge