Electronic Arts look set to go after Kart's audience, as they today lift the lid on a colourful new for the console, NASCAR Kart Racing.

Family friendly aesthetics a-go-go in the new karting title, which will cutesy visuals likely to appeal to those illusive players - who are picking up the Wii in their droves.

Playing the role of a NASCAR Sprint Cup Series driver, you'll be taking on a broad range of implausible landscapes, not to mention several very-plausible real NASCAR circuits.

10 characters will be available to choose from, with unique skills impacting your performance.

Split-screen fun will be included and it will be interesting to see whether can really mimic Mario Kart's lovable gameplay. Or whether they can't. More shortly.

By Luke Guttridge