MS 'take' Europe with 360
Boss claims victory in the Old World
Chatting with industry publication MCV, European Xbox chief Chris Lewis has stated his believe that the Xbox 360 console is now bossing the continent, beating the PS3 hands down in the region since a price cut.
"We don’t fixate on the competition, but it’s a very important bellwether of our success. In the UK, we’ve sold more than double PS3’s volume since the price drop in September," Lewis beamed, mocking Sony's upbeat outlook for the region.
"I would call out our success in the Mediterranean countries in the last few weeks as a genuine step change from where we’ve been. The investment we’ve made in the right campaigns, the right price point and content that truly appeals to those markets.
"In Italy, we were double PS3’s sales last week. In France and Germany we are at or better than PS3 consistently now. We dominate in Russia and the Nordic countries and in Spain – a traditional Sony stronghold – we’re now outselling PS3. It bodes incredibly well for our Christmas prospects."
Who are you backing, players?
