In what could be regarded as a somewhat desperate attempt to raise the antisocial-stereotype gamers are so frequently associated with, Gamer.tv today confirmed a it's launching to find the UK's sexiest gamer - through Sexiestgamer.com.

The profile-raising showcase will culminate on December 12th in London, when one sexy fella and one sexy lady will be chosen as overall winners and will jet-off for an all-expenses paid schmooze in Hollywood. Naturally, Gamer.tv will be broadcasting the three month "Game Idol" event internationally through various channels. How terribly 'mainstream'.

Contestants for The Search For the UK's Sexiest Gamer can be male or female but have to be over the age of 18 and able to prove in due course that they are genuine computer and video gamers through a series of tough tests set up by Gamer.tv.

Sorry sexy people, but you're actually going to have to be able to play games rather than just own a PS2, it would seem. Still without further ado insert your favourite "size of joystick" joke here, then head over to Sexiestgamer.com to submit your entry. I know I will be, once I've completed a three-hour mammoth Photoshop image-doctoring session.

By Luke Guttridge