According the Beeb, more than 70,000 players attended the London Games Festival event held by at the end of October.

The Trafalgar Square bash took place last week, and despite mixed weather, the 'Be the One' bash was a resounding success.

McFly, Natasha Bedingfield, and The Automatic performed live at the lavish mainstream event, which saw EA build the largest temporary structure in the historic square.

The Red Alert 3 launch party was also held in EA's sizable erection, at which actress Gemma Atkinson was rolled out for the teeming masses.

By Luke Guttridge