DS News

Sony unimpressed by Nintendo's DSi

Exec questions whether it'll expand audiences

The DS may be the world's best-selling games platform at present; with Nintendo having announced that a new model - the DSi - will be out in Japan next month, but rival Sony are less-than-impressed.

SCEA marketing boss John Koller has told Gizmodo that he believes the DSi won't be enough to entice users beyond Ninty's '12 year-old male' demographic. Ouch.

"I can see the DSi being successful," the big cheese conceded. "The DS lite was obviously very successful. Will DSi do well with [the DS’s] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I’m not sure."

He added, however, that the new handheld will inevitably sell well, even if there are question marks over whether it is 'enough'. Your thoughts, players?

E3 Trailer