DS News

Sony unimpressed by Nintendo's DSi

Exec questions whether it'll expand audiences

The DS may be the world's best-selling games platform at present; with Nintendo having announced that a new model - the DSi - will be out in Japan next month, but rival Sony are less-than-impressed.

SCEA marketing boss John Koller has told Gizmodo that he believes the DSi won't be enough to entice users beyond Ninty's '12 year-old male' demographic. Ouch.

"I can see the DSi being successful," the big cheese conceded. "The DS lite was obviously very successful. Will DSi do well with [the DS’s] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I’m not sure."

He added, however, that the new handheld will inevitably sell well, even if there are question marks over whether it is 'enough'. Your thoughts, players?

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