Pressure is mounting on this autumn's release LittleBigPlanet, apparently working towards the iconic sackboy becoming "the next emblematic character for the PS3".

Sackboy will apparently be plastered across the States ahead of the new social-sandbox game's launch, with other characters such as Kratos being immortalised in Sackboy-form as part of new marketing strategies.

"We want to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," LBP's marketing boss told Adage.

All this strategising must surely be piling the pressure on developer Media Molecule, Sony banking on the new title to sell consoles; while new content is already being promised post-launch.

Sackboy will come to town in October.

By Luke Guttridge

  • LittleBigPlanet
  • Platform: PlayStation 3
  • Publisher: Media Molecule
  • Developer: Sony
  • Release Date: November 2009