Destiny's 500 million USD budget does include marketing costs
It's been long rumoured that Destiny has had a budget somewhere in the region of 500 million USD. Bungie's Pete Parsons has gone on record to state that development costs are nowhere near that however.
Parsons explained that, while he couldn't comment on what Activision has spent on marketing the game he does know that Bungie has spent nothing like the 500 million USD figure that has been doing the rounds on development.
He stated, “For marketing, you’d have to ask Activision people, but for development costs, [it’s] not anything close to 500 million USD. I think that that speaks a lot more to the long-term investment that we’re making in the future of the product.”
“We sat back long before we even came to our partnership with Activision, thinking about, ‘We wanted to tell a story over ten years,’” Parsons added. “We wanted each one of these things to have its own beginning, middle, and an end, but we really wanted to step back, and we can do it. We’ve done it before; we did it with Halo, but we didn’t plan it out.”
To put things in perspective Rockstar is believed to have spent 250 million USD on the development of GTA V and a further 250 million USD on marketing. This shows that the 500 million USD figure is possible for Destiny and Activision is well known for investing serious amounts of money in games that they think will sell as Call Of Duty has shown.
Destiny is due to hit PS4, PS3, Xbox One and Xbox 360 on September the 9th.
Thanks GamesIndustry International.
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