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Eidos re-brands

All-change!

It's certainly a time of flux at Britain's only major publisher, as Eidos today confirmed it's new re-branding and associated logo alteration, which follows in the wake of several other major decisions; like moving the Tomb Raider brand away from Core Design.

A new slogan is part of the changes, and as such all materials will now carry: "Committed to the GamePlay Experience", which perhaps signals a re-evaluation of the company's focus in the wake of harsh criticism for the company's supposed flagship brand Tomb Raider.