Eidos re-brands


It's certainly a time of flux at Britain's only major publisher, as Eidos today confirmed it's new re-branding and associated logo alteration, which follows in the wake of several other major decisions; like moving the Tomb Raider brand away from Core Design.

A new slogan is part of the changes, and as such all materials will now carry: "Committed to the GamePlay Experience", which perhaps signals a re-evaluation of the company's focus in the wake of harsh criticism for the company's supposed flagship brand Tomb Raider.

E3 Trailer