IGA lands EA and PS3 ad deals
More in-game ads en route
Advertising giant IGA has announced a deal today to provide in-game advertising to Sony, covering PlayStation 3 titles. A similar deal for the PS3 is also reportedly under discussion with rival agency Double Fusion.
Dynamic ads will allow advertisers to alter and change their campaigns on the fly. "The PS3 platform is primed to leverage the high growth potential of the in-game advertising market," offered SCEA VeePee Phil Rosenberg.
"Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers."
A similar deal with EA for their games has also been confirmed today. Madden NFL, NBA Live, NASCAR, NHL, Need for Speed, and Burnout releases are covered.
"We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture," grinned IGA's representative.
