Rockstar take on Chicago TA over ads
Legal tussle looms
The Chicago Transit Authority stands accused of unfairly pulling 300,000 USD's worth of Grand Theft Auto IV advertising from its transport network, the controversial decision being linked online (Reuters) to reports from a Fox-linked news channel, which questioned why the CTA would promote the game at a time when violent crime is on the increase in the city.
Rockstar called the CTA's move 'outrageous', citing the prominence of advertising for similarly adult products on the network, the game publisher launching a legal challenge to force the network to run the ads, and demanding 300,000 USD in compensation.
"Although we prefer to resolve these issues amicably," offered a statement from Take-Two this week.
"The CTA has refused to discuss with us its outrageous decision to pull advertising for the critically acclaimed game Grand Theft Auto IV while running ads for other forms of popular entertainment with similar content, including mature-themed TV shows and R-rated movies."
More on this as we get it.
