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GTA IV furore reaches fever pitch

Sales sells sails

The interweb has gone well and truly GTA IV mad, now, with even the BBC covering the release (from an "are the kids alright" angle) as their main feature of the day.

We also witness the trading of retail reservations on eBay, enterprising pre-orderers selling reservation codes for retailers like Argos. The game is already sold-out in several stores, hence the demand for these codes.

Indeed, Rockstar seem convinced the game might even be bigger than the hype-crazed analysts predicted, Take-Two CEO Ben Feder telling Reuters: “Our expectations are very high, higher than analysts give the game credit for. All the analysts had a (sales) number, give or take, and I think we will be on the upside of that rather than the downside."

Predictions for the first week are generally of the six-million global sales order, while the game has broken records at retail giant Play.com, the firm taking orders for the game at 80 per minute.

Order volumes compare with the festive season, according to the retailer, who have extra staff working late in order fulfill demand.

More GTA IV... imminently?

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