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Watch Dogs PR stunt results in the bomb squad being called

Building evacuated after a PR stunt backfires

The history of the games industry is littered with PR stunts gone wrong and the launch of Watch Dogs in Australia has now join the list of PR fails.

One games journalist was left in tears after receiving a package which was a safe accompanied by a not that said, “Check your voicemail” amidst lots of blacked-out lines of text.

The safe was said to be making a funny noise and so, naturally, the Sydney bomb squad was called and the building evacuated. Watch Dogs PR stunt results in the bomb squad being called

Once they got the safe open the bomb squad found a copy of Watch Dogs and a handful of promotional items.

Ubisoft is yet to comment on the incident.

Thanks News.com.au.

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