Take-Two CEO: BioShock to be handled by 2K Marin, Red Dead a “permanent franchise”
Take-Two's CEO Strauss Zelnick has given some indications on the future of some of their key franchises including BioShock and Red Dead.
According to Zelnick, with the dissolution of Irrational Games the stewardship of the BioShock series goes to 2K Marin who handled BioShock 2. What's interesting about this is that 2K Marin was believed to be all but closed after The Bureau: XCOM Declassified launched to a lukewarm reception.
"We haven't given any color on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward. I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise," Zelnick told the Cowen and Company analyst conference this week.
"It hasn't necessarily been realized yet,” he continued. “And the question for the future, assuming we decide to answer the question, would be 'How do you stay true to that creatively?'; 'How do you do something exciting?'; and 'How do you do expand the market?'. That would be the natural drill. We're starting from a good point on it. And certainly it's been a great piece of business for us; it's been a profitable piece of business."
He also said something pretty positive about Rockstar's hit Western franchise Red Dead describing as a “permanent franchise” in Take-Two's portfolio. This kind of statement all but guarantees that we'll see Rockstar return to Red Dead for next-gen consoles and even gives faint flicker of hope that Red Dead Redemption will receive a belated PC release.
"I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others,” Zelnick stated. "But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."
It will be a good year for 2K especially with Borderlands: The Pre-Sequel and Turtle Rock's intriguing multiplayer shooter Evolve due in the autumn alongside NBA 2K15 which is sure to be a hit.
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