According to word from Computer Entertainment America's Scott Steinberg, has failed to capitalise on the one year head start the enjoyed over the PS3.

Indeed, the exec believes Redmond have even failed to "reach beyond the core first person player", the basis of their audience.

"The time that they had to create huge distance and build a massive install base before the could really take root; that opportunity is over and there's no real capitalization of it," Steinberg practically-beamed.

"They had a great crescendo moment with and it helped catapult them into a pretty strong position towards the back end of last year, but they were still within a stone's throw of where they were with the original Xbox," he added.

"To me that speaks of a failure to broaden their reach beyond the core first person shooter player who was in their back pocket for Xbox."

The Sony boss believes Microsoft has failed to steal market share from Sony, or lure fans, while he believes these people will soon be looking to the equipped PS3 for their next lounge-box.

By Luke Guttridge