Yet more late news out of the Game Developers Conference today, veteran founder Nolan Bushnell revealing that the father-of-Pong is plotting a new massively title.

Bushnell confirmed that he was working on a new title to GameSpot, the veteran game maker arguing that isn't the beginning and the end of the online genre.

"I think that it's an unavoidable trend that there's some socialisation and that massive multiplayer games are important," he explained. "As compelling as World of Warcraft is... there are other ways to play a game."

In related news, the present-day Atari, controlled by Infogrames, plan to use the MMO genre to return the firm to the top of the industry.

"The business and the is moving online on a global basis. It's moving at different speeds in different countries, but it's pretty clear to me that the whole way that people are going to want to buy their games, play their games, interface with their games is network centric," new Infogrames CEO David Gardner told GI.biz.

"That's where we need to get a lot smarter, a lot quicker, and use this famous brand."

By Luke Guttridge