Seeking mass appeal with Hitman lost us players says Square Enix
Square Enix seems to be coming around to the idea that it's not always the best to build a game to appeal to the broadest audience possible.
The company's president Yosuke Matsuda explained that they have learned this lesson from Hitman: Absolution.
"The development team for Hitman: Absolution really struggled in this regard,” he continued. “They implemented a vast amount of 'elements for the mass' instead of for the core fans, as a way to try getting as many new players possible. It was a strategy to gain mass appeal.”
"However, what makes the Hitman series good is its appeal to core gamers, and many fans felt the lack of focus in that regard, which ended up making it struggle in sales," the Square Enix president concluded.
IO Interactive are currently working on a brand new next-gen Hitman game more details of which are expected to be revealed later this year.
- Call of Duty: Black Ops III is coming to the PS3 and Xbox 360 after all
- Tomonobu Itagaki's Devil's Third gets a release date
- Adr1ft is coming to PC and consoles at the end of the summer
- EA gives the new Mirror's Edge a name – Mirror's Edge Catalyst
- ZombiU PS4 and Xbox One port reportedly in the works
- Mike Bithell's Volume to be released this August
- Gearbox's new shooter Battleborn gets a pre-E3 trailer
- Steam Controller launches in October, Steam Machines arrive in November
- Gears Of War devs Black Tusk change their name to The Coalition ahead of E3