Seeking mass appeal with Hitman lost us players says Square Enix

Square Enix plans to retain the series core appeal in the future

Square Enix seems to be coming around to the idea that it's not always the best to build a game to appeal to the broadest audience possible.

The company's president Yosuke Matsuda explained that they have learned this lesson from Hitman: Absolution.

"If you focus too much on the global aspect, you might lose sight of who you're actually making the game for,” Matsuda-san began. Seeking mass appeal with Hitman lost us players says Square Enix

"The development team for Hitman: Absolution really struggled in this regard,” he continued. “They implemented a vast amount of 'elements for the mass' instead of for the core fans, as a way to try getting as many new players possible. It was a strategy to gain mass appeal.”

"However, what makes the Hitman series good is its appeal to core gamers, and many fans felt the lack of focus in that regard, which ended up making it struggle in sales," the Square Enix president concluded.

IO Interactive are currently working on a brand new next-gen Hitman game more details of which are expected to be revealed later this year.


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