Iwata urges Nintendo forward
Speaking to Newsweek, Nintendo boss Satoru Iwata has urged his company not to get complacent, despite the successes of the DS and Wii consoles. He spoke of the need to continue innovating and maintain momentum as the next challenges facing the firm.
Iwata affirmed that Nintendo must tread carefully with products like the Wii Balance Board, and not be lured into the belief that everyone will be enamoured with the Big N's creations all of the time - because of the chord the Wii has struck with the mainstream. "If you're introducing these new things and everyone's saying, 'Oh yeah, this is great', 'We'll take that', 'That's a great idea', it's very difficult to maintain within the company the energy it takes to be always looking forward".
"I believe my most important role right now is to prevent Nintendo from being in a company where people say, 'Oh, Nintendo is arrogant', 'Nintendo has let its guard down', or 'Nintendo has lost its challenging spirit'. We want to avoid all of the pitfalls that can come from losing one's momentum," the president added on his role at the firm specifically.
Iwata also promised to remain true to Nintendo's core audience, despite the mainstream innovations of the Wii: "We have no intention of abandoning our core players and the people who have been Nintendo fans over the course of our history... we really believe that part of our mission is to make traditional games for our traditional audience."
More from Iwata-san soon.