EA Sports eyes mainstream fame
New EA Sports boss and former Xbox big-wig Peter Moore has outlined his vision to take the EA Sports brand into new spheres, beyond gaming, with the boss taking up his new role this week.
Speaking to the press as he became president of EA Sports, Moore outlined his vision for the company, stating that he hadn't taken the opportunity to join the publishing division in order to merely "sell more Maddens and more FIFAs."
He said he hoped the EA Sports brand would one day not only be doing battle with gaming labels like 2K and Konami, but also one day battling the giants of the sports world, Nike and ESPN.
"There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the video game world, to look at ourselves in a different way and compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide," the new president explained.
Moore hinted that this new ambition might come in the form of EA Sports branded consumer goods, broadcast sports and camps, or it might mean better online services and other sporting technologies.
Moore also spoke about EA Sports GameShow, an online quiz contest launching on the PC this autumn, which will see players battling it out for sporting knowledge bragging rights. Moore revealed that if the ad-funded online title was a hit, then more products might follow.
More from Moore, soon.
- Ninja Theory: We'll cross the 1080p/60fps bridge for Hellblade when we come to it
- Standalone DayZ not expected to leave Steam Early Access until 2016
- Telltale gives their Game Of Thrones series final release dates
- Large patch arrives to tackle the matchmaking issues with Halo: The Master Chief Collection
- BioWare looking into a bug stopping banter between party members in Dragon Age: Inquisition
- New Assassin's Creed: Unity patch introduces a new visual bug
- Metal Gear Online will return, reveal coming at The Game Awards 2014
- Ever wanted to know which next-gen console would survive a 15-foot drop?
- New Assassin's Creed: Unity patch is a bit on the large side