Eidos confirmed today a selection of 'interesting' new marketing ploys.. sorry official Lara mobile goodies, which are compatible with a handful of Nokia, Motorola and Ericsson handsets.

The ringtones and graphics are priced at a rather steep £3 per item, and are available from today through Eidosmobile.co.uk. Customers can pay via "reverse billed" SMS message, negating the need to keep track of your expenditure. How kind of them.

Of course, all these shenanigans are part of the build-up to Lara's next outing as The Angel of Darkness, which is due for a release on & later this year.

By Luke Guttridge