MTV to spend 500 million USD on games
Music and pop culture TV network MTV has announced ambitious plans to spend over 500 million USD on games over the next two years.
MTV boss Judy McGrath revealed that games would become an integral part of the network's growth, with games involved from the very start of every new idea the company dreams-up. "As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over USD 500 million behind building our games business across all of the brands in our portfolio," McGrath explained.
MTV parent firm Viacom are already heavily involved in gaming, having purchased Atom Entertainment and Harmonix in recent years. Viacom chief Sumner Redstone is also a major player in publisher Midway.
MTV reckon 47% of their viewers are gamers, hence their desire to play a key role in the industry. As owners of Harmonix, MTV are banking heavily on the success of Rock Band, which is due out this winter.
More on this as we get it.
- Voting opens up for GamesAid's charity of 2014
- Nintendo promising a good 2015 with Zelda, Star Fox and Splatoon coming to Wii U
- Warframe comes to Xbox One today
- Over 2000 developers sign an open letter calling for the community to take a stand against harassment
- Classic PC survival horror series returns with Alone In The Dark: Illumination
- Resident Evil: Revelations 2 confirmed with a concept trailer
- Xbox One owners, Destiny wants to eat your hard drive
- Saints Row IV modding tools released for PC
- Volition's Steve Jaros: Sarkeesian was right to call out Saints Row