Tretton: "We don't buy exclusivity"
Speaking in the latest edition of PSM magazine, Sony Computer Entertainment America boss Jack Tretton has criticised the approach of Microsoft to exclusive titles, stating that Sony won't bribe developers into make exclusive games for the PlayStation 3 console.
"Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix. We have a very different approach to exclusives than some of our competitors," Tretton explained.
"We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform."
Instead, Tretton reckons that Sony prefer to forge partnerships, convincing developers that a game will be better on their format, and offering technical assistance to help make a product better.
"We earn [exclusive titles] by saying, 'You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'"
The big cheese added that Sony are off in hot pursuit of new markets, noting that "when you start to get into that USD 600 price you have to be mindful that there should be multiple consumers to justify the value."
He added that new tools have been launched, and will continue to be created, in order to aid developers using the PS3. More soon.
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