Sega and Sammy to merge

Consolidation continues

To of Japan’s largest and most illustrious gaming businesses, Sega and Sammy Corp are to merge from October. The new venture will give Sammy a much greater foothold in the games publishing industry, whilst Sega will no doubt benefit from the vast swathes of cash at Sammy’s disposal.

Sammy are the company behind Japan’s hugely successful pachinko arcade games, but have only left any real impression elsewhere through their Guilty Gear beat ‘em up titles. This may now change.

More on this as we get it.

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